Most Popular Interior Paint Colors

Color can make your whole house seem thoughtful, well-planned and organized. Here are popular interior color to help you find the right palette. 


When it comes to determining the most popular interior paint colors, look to industry professionals for the best-selling hues and the most commonly requested colors for walls. Interior designers influence the rooms in magazines, on TV and online publications where homeowners turn to for color inspiration. The most popular colors are those with flexibility, being able to transcend different decorating styles while maintaining a pleasing appearance under changing light conditions.


White Is Timelessly Elegant

As the reigning champion of interior paint, white is a color that transcends both time and decorating styles. White can make a room feel bright, fresh and up-to-date in settings ranging from modern to traditional. Its understated elegance provides a blank canvas for decorating, allowing brightly colored accents to take center stage.

Warm White

Benjamin Moore White Dove

White Dove

Painting expert John Van Groningen shared the top five colors used by his Chicago-based company, Jondec Painting, in an Angie’s List article. At the top of Van Groningen’s popular colors list is Benjamin Moore’s White Dove.

This warm white with a slight hint of gray was also given an honorable mention by designer and blog author Luciana of Home Bunch and made the top 20 list of favorite white paint colors over at Laurel Bern Interiors. Also appearing on Benjamin Moore’s own best-selling white paint colors list, White Dove is the go-to shade for interior walls or trim.


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